Setting the strategic direction for the marketing plan; & in process making sure that the business reaches the required growth. Implementation of working on the overall marketing direction specific to mainstream / retail market in order to re-position the image of the company as a multi-product wealth management solutions provider. Continuous coordination with advertising agency and different vendors, aligning the printing and daily communication related jobs to manage the requirements nation wide. Developing & implementing Area / City specific marketing plans in the country. Track online campaign, marketing programmes, prepare performance analysis reports of post campaign and make recommendation to concurrent programs for corrective modifications. Monitoring weekly sales & Ensuring the sales team is equipped with the necessary Collaterals when going out to meet with the prospective / existing clients. Involved in Media Planning for Electronic; Print Mediums & Digital Mediums Working closely with the advertising agency for the creative executions; media plans, & branding requirements. Regular analysis of competitor advertising in order to explore new opportunities to stand out in the market.

Handled Key Accounts for acquiring new business and services along with generating the revenue from the existing clients. Meeting and liaising with clients to discuss and identify their advertising requirements and upcoming projects. Managing Daily work comprised managing and overlooking the advertising needs of the clients from formulating marketing campaigns to supervising corporate events and launches. Adding value by providing creative input and creative development. Including hosting TV commercial shoots for clients, voice over recordings for radio spots, supervising photo shoots, with one on one interaction with marketers at all levels in progressive organizations. Worked with multiple departments and third parties on challenging timelines to deliver the most production related jobs. Actively involved in the strategy making process and planning for new account pitches. Responsible for timely billing and recovery from the clients Monitoring the effectiveness of campaigns by maintaining post analysis. Analyze market trends to address business opportunities & issues and work closely with brand managers to set the Annual Brand objectives, strategies, positioning, tactics and measuring development of creative road-map and route plan for different brand.

Managing daily jobs of the client. Developing competitive design strategy and implementing new and creative techniques to make sure and keeping track of client’s requirements. Working on various brands, part of researching, strategic planning and creating ideas for new campaigns. Maintaining client contact by in person meetings, telephone and electronic messaging. Prepare competitive analysis and suggesting new ideas on the basis of availability of any opportunity and highlighting upcoming threats that can affect client. Updating client about upcoming trends in the market and share research reports with them. Taking initiatives and pitch in new ideas for the client and agency both to improve performance in work flow and managing work load. Participate in pitches, conduct researches, developing the frame work & strategic planning and share creative ideas with the team. Updating clients by sharing weekly status updates of their jobs and outstanding payments. Assisting my managers in timely billing and recovery from the clients.

Managing different clients, planning and executing the marketing campaign Conducted researches for pitches Suggesting New Ideas to my sub ordinates Prepare Competitive Analysis for the clients and updating them on what is happening in the market

Conducted research Prepared analysis reports Performed retail audits Prepared creative reviews and presentations

Business Administration, Marketing